{"id":2959,"date":"2025-10-14T12:21:11","date_gmt":"2025-10-14T12:21:11","guid":{"rendered":"https:\/\/mullingarliteraryfestival.com\/Review\/?page_id=2959"},"modified":"2025-10-14T12:29:23","modified_gmt":"2025-10-14T12:29:23","slug":"audience-reach","status":"publish","type":"page","link":"https:\/\/mullingarliteraryfestival.com\/Review\/audience-reach\/","title":{"rendered":"Audience & Reach"},"content":{"rendered":"\t\t
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Audience & Reach \u2014 2025 Festival Highlights<\/strong><\/span><\/h3><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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In its inaugural year, the Mullingar Literary Festival achieved exceptional digital engagement and audience growth \u2014 demonstrating a strong appetite for authentic cultural experiences and a vibrant, responsive community.
Our social media channels have become lively spaces for conversation, discovery, and connection, offering our partners direct access to a well-defined, engaged audience.<\/p>

\u00a0<\/p>

Our audience reflects the best of Irish culture: curious, social, and loyal to brands that share their values.<\/p>

Demographics & Reach (2025):<\/strong><\/p>

  • 1,000+ attendees across 3 days<\/p><\/li>

  • Age range: 30\u201365 (core: 35\u201355)<\/p><\/li>

  • 62% from Westmeath & Midlands, 38% national visitors<\/p><\/li>

  • Strong social engagement: 25k total impressions, growing rapidly<\/p><\/li>

  • Media coverage from local radio, regional press, and national outlets<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Digital Performance Overview (2025)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \u00a0Across both platforms, festival content achieved over 284,000 views<\/strong> and reached more than 111,000 people<\/strong> during our first year.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Digital Performance Overview (2025)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Metric<\/th>Facebook<\/strong><\/th>Instagram<\/strong><\/th><\/tr><\/thead>
    Views<\/strong><\/td>247,300<\/td>37,200<\/td><\/tr>
    Reach<\/strong><\/td>93,200<\/td>18,300<\/td><\/tr>
    Content Interactions<\/strong><\/td>4,900<\/td>590<\/td><\/tr>
    Link Clicks<\/strong><\/td>1,700<\/td>48<\/td><\/tr>
    Website Visits from Social<\/strong><\/td>7,200<\/td>888<\/td><\/tr>
    Followers (as of July 2025)<\/strong><\/td>561<\/td>359<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \u00a0Across both platforms, festival content achieved over 284,000 views<\/strong> and reached more than 111,000 people<\/strong> during our first year.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Audience Profile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Facebook Audience Breakdown<\/strong><\/p>

    • 69% Women<\/strong>, 31% Men<\/strong><\/p><\/li>

    • Strongest engagement from ages 35\u201354<\/strong>, reflecting a core demographic of culturally engaged adults with spending power and brand loyalty.<\/p><\/li>

    • Consistent engagement from ages 55\u201364<\/strong>, suggesting strong cross-generational appeal.<\/p><\/li><\/ul>

      Instagram Audience Breakdown<\/strong><\/p>

      • 67% Women<\/strong>, 33% Men<\/strong><\/p><\/li>

      • Most active segments: 35\u201354<\/strong>, followed by 25\u201334<\/strong>, showing growth potential among younger urban audiences.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        A Mature, Engaged, and Culturally Curious Audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        What This Means for Sponsors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Our audience reflects the values most sponsors seek \u2014 social, discerning, and deeply connected to Irish culture.<\/p>

        The Mullingar Literary Festival offers a unique opportunity to reach people who value creativity, quality experiences, and genuine community connection. Whether online or in person, your partnership places your brand at the heart of a festival that celebrates conversation, culture, and the shared joy of storytelling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Audience & Reach \u2014 2025 Festival Highlights In its inaugural year, the Mullingar Literary Festival achieved exceptional digital engagement and audience growth \u2014 demonstrating a strong appetite for authentic cultural experiences and a vibrant, responsive community.Our social media channels have become lively spaces for conversation, discovery, and connection, offering our partners direct access to a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-2959","page","type-page","status-publish","hentry","entry","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"yoast_head":"\nAudience & Reach - 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