Audience & Reach — 2025 Festival Highlights
In its inaugural year, the Mullingar Literary Festival achieved exceptional digital engagement and audience growth — demonstrating a strong appetite for authentic cultural experiences and a vibrant, responsive community.
Our social media channels have become lively spaces for conversation, discovery, and connection, offering our partners direct access to a well-defined, engaged audience.
Our audience reflects the best of Irish culture: curious, social, and loyal to brands that share their values.
Demographics & Reach (2025):
1,000+ attendees across 3 days
Age range: 30–65 (core: 35–55)
62% from Westmeath & Midlands, 38% national visitors
Strong social engagement: 25k total impressions, growing rapidly
Media coverage from local radio, regional press, and national outlets
Digital Performance Overview (2025)
Across both platforms, festival content achieved over 284,000 views and reached more than 111,000 people during our first year.
Digital Performance Overview (2025)
| Metric | ||
|---|---|---|
| Views | 247,300 | 37,200 |
| Reach | 93,200 | 18,300 |
| Content Interactions | 4,900 | 590 |
| Link Clicks | 1,700 | 48 |
| Website Visits from Social | 7,200 | 888 |
| Followers (as of July 2025) | 561 | 359 |
Across both platforms, festival content achieved over 284,000 views and reached more than 111,000 people during our first year.
Audience Profile
Facebook Audience Breakdown
69% Women, 31% Men
Strongest engagement from ages 35–54, reflecting a core demographic of culturally engaged adults with spending power and brand loyalty.
Consistent engagement from ages 55–64, suggesting strong cross-generational appeal.
Instagram Audience Breakdown
67% Women, 33% Men
Most active segments: 35–54, followed by 25–34, showing growth potential among younger urban audiences.
A Mature, Engaged, and Culturally Curious Audience
What This Means for Sponsors
Our audience reflects the values most sponsors seek — social, discerning, and deeply connected to Irish culture.
The Mullingar Literary Festival offers a unique opportunity to reach people who value creativity, quality experiences, and genuine community connection. Whether online or in person, your partnership places your brand at the heart of a festival that celebrates conversation, culture, and the shared joy of storytelling.
